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Scottish Rugby: Explicit Consent, Freely Given

I'm currently in discussion with Scottish Rugby about their privacy policy in relation to their new player registration system.

In the past, for a person to play in a Scottish Rugby run competition, that person had to be registered on the SRU player registration system.  Player registrations were administered by the Club that player played with, with each Club being a independant organisation, all of whom are Members / mutual stakeholders in the Union.  All rugby union games in Scotland are governed by Scottish Rugby rules, regulations and bye-laws.

From 25th May, a new player registration was introduced, which Clubs will still administer, but it also gives players direct access to their record.  The first stage of implementing the new system is for the individual player to confirm their record by logging into the system, firstly accepting the SRUs privacy policy.

For an under 18 player, a parent / guardian must do this first step of logging into the system.

However, the privacy policy includes the following:
"Please also note that filming and photography takes places at certain of our matches, competitions and events. By attending any match, competition or event, you agree to your image being filmed, photographed or recorded at that match, competition or event and grant your permission, free of charge, for both Scottish Rugby and its licensees to use such images in pictures and/or films (including publication on the internet and in social media)."

This seems to suggest that for any player to be registered to play rugby union in Scotland, then the player (parent/guardian) must accept that Scottish Rugby and its licensees can use that persons image as they see fit.

This feels like the Union is bundling a persons need to register as a player, with the Scottish Rugbys desire to use their image.

All rugby union games in Scotland are governed by Scottish Rugby rules, regulations and bye-laws, so could be classed as a Scottish Rugby event.  However, the vast majority of games have no direct input from Scottish Rugby, they take place between and are organised by each individual Club.  Scottish Rugby does however also control (and make their money from) professional and international rugby, as well as controlling player pathways and Academies.

As the majority of international and professional games are televised, then it's understandable that this sort of blanket paragraph is in to these games, but what I don't see is the relevance of this paragraph to the vast majority of people who play rugby on a Saturday or a Sunday at their local Club.  My example being my 8 year old son, who plays a handful of games a year.

So my query to the Union is: 
If I do not accept the Privacy Policy as I'm not comfortable with giving the Union blanket consent for them (and their licensees) to use of my sons image (and as a result I cannot log into their system to set-up his player registration record), does my 8 year old son need to stop playing rugby union in Scotland?


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